Welcome to dicksonnesracing.com

Dick Sonne's Cycles, Fitness & Skis
4465 Commercial Drive
New Hartford, NY   13413
1-888-761-7106
www.dicksonnes.com

Since 1962

Email us at sonne@dicksonnesracing.com

About Dick Sonne's:

After returning home from his service during the second World War, Dick Sonne was not interested in pursuing his family business, Sonne Brothers Jewelers.  While Dick worked with his family for awhile, he eventually positioned himself to invest in a business where he could be around his true passion and work to get others involved in it.  Dick opened a bike shop.

In 1962, Dick Sonne’s Bike & Hike opened in Utica, NY.  Dick sold bicycles with enthusiasm, pointing to the value of a bicycle as a tool for health, fitness and transportation, not a toy which is what bicycles were viewed to be by many at this time.  Dick was often harassed on road rides by drivers and people who thought bicycles were ridiculous.  These people did not respect what cycling is all about.  Dick didn’t care.

For twenty years Dick Sonne built his business on selling quality bicycles and service to customers with one goal in mind: getting people involved with cycling and promoting the benefits of the sport.

In 1984, Steve Sonne (Dick’s son) acquired the business from his father and wished to continue what Dick had started.  He wants to offer the best products, selection, service and honest customer relations to Central New Yorkers.  We feel these are the tools to creating interest in cycling so that people want to be educated, involved and eventually hooked on all the positive aspects cycling has to offer.

To this day our goals have not changed.  Keeping our customers happy and on their bikes is what we have always aimed for.  We never plan change that goal…

At 81 years of age, Dick still rides his bike almost daily.  In 2003 he was inducted into the International Cycling Hall of Fame for his dedication to cycling and his advocating of it.

Over the years Dick Sonne’s has sponsored many riders and teams competing in BMX, Mountain & Road Racing.  Currently the shop yields one of the strongest BMX and Road Racing teams in the Northeast.  It is our way of giving back to the sport we love and a way of not only promoting our shop, but more importantly, promoting cycling.  Our teams’ priorities are these: 1) Have fun 2) Promote cycling in an enthusiastic manner 3) Set a positive example, exhibiting good sportsmanship 4) Win some races...which we do pretty well for being our fourth goal :).

Thank you for your interest,

Dick Sonne’s Cycles, Fitness & Skis

“Dick Sonne’s Cycles, Fitness and Skis has been Central New York’s #1 source for bicycles and bicycling equipment for over 44 years.  We carry more brands of bicycles than any other retailer in the Northeastern United States. We aim to offer our customers the best of the best in products, selection and service.”

www.dicksonnes.com

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